Chris Crum | Staff Writer
App Maker Talks Facebook Product Listings
Over the years, Facebook has grown into much more than a social network, including a place to shop. More and more brands are placing product listings on their Facebook Pages, a phenomenon, we’ve discussed more than once within the last week or so.
WebPronews had a chat with Doron Simovitch, co-Founder, President, and CEO of comparison shopping site Sortprice, which has a Facebook application for product listings that recently surpassed 1,000 stores.
We asked if it is an exaggeration to say Facebook is going to change the face of e-commerce. “We don’t think it’s an exaggeration at all,” replied Simovitch. “Facebook is now the most-trafficked website in the country, with an audience of hundreds of millions of people that is growing every day. That’s an enormous base of potential customers that cannot be ignored by online retailers. And they’re not. More and more retailers are experimenting with tools to reach these Facebook users, and incorporate social networking into their operations overall.”
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Is Facebook going to change the face of e-commerce?
